The City Group Heritage Commission, made up of the Heritage Councilors of the 15 cities that make up the network, in the case of Segovia, the Historical Heritage Councilor, Clara Martín, and chaired by the Mayor of Mérida, Antonio Rodríguez Osuna , has met electronically. In it, it has been approved “to promote the management plans of our World Heritage, at the request of the Ministry of Culture and at the direction of Unesco, to put our exceptional value under that protection. Those management plans that must be complied with by the cities are already beginning to be elaborated through the recommendations collected by a consultancy firm hired by the Group ”.
The preparation of management plans for each of the 15 cities in the Group is a direct commission from the Ministry of Culture. For this reason, the group intends to develop a base study that facilitates the elaboration of these management plans for each city, since it is mandatory that each World Heritage property has its own management plan in accordance with the guidelines issued in the published practical manuals by the Unesco World Heritage Center.
As explained by the president of the Heritage Commission, “we have also approved the tender for a tender for the contracting of homogeneous tourist plans in the 15 World Heritage Cities so that each of the cities can have their own tourist plans integrated under the same corporate image of the Group and that can be offered to tourists in 2021 ”.
The aim is that both tourist offices and visitor reception centers can offer travelers these guide maps with scientific, educational and informative information that show the Universal Exception Values of cities. The maps and illustrations will also be accessible in digital format, on websites and in tourism apps.
After the telematic meeting, Antonio Rodríguez Osuna explained that another of the agreements consisted of “creating a working group to continue with the elaboration of recommendations so that tourist signage in our cities is homogeneous and allows us to have our own identity sign in all of our historical cases ”.
The consulting firm Braintrust is working on a common base proposal so that the 15 cities have a common and homogeneous World Heritage signage for their monuments, with the characteristic of accessibility. The replacement and modernization of current signals; the expansion of signage to other places of interest for tourists, allowing for the diversification of flows and improving the experience or creating comprehensive experiences for tourists with special needs, are some of the objectives of the new signage.
It is also intended to “generate quality tourism by providing differential experience; achieve greater profitability and improvement of tourist services, promote a new way of "understanding" the city and tourist places of interest through technological resources, as well as create experiences of differential value for tourists, defining new routes that in addition to generating other flows avoiding agglomerations, improve the tourist experience by highlighting all the areas of interest in the city ”.
Finally, these are measures that seek to create new opportunities, in the sense of giving visibility to each city as part of the GCPHE; increase the number of overnight stays and improve the tourist experience by providing updated and modern information.
Precisely aspects such as identifying the potential impact of the crisis on cities, defining the Group's positioning, as well as the opportunities and lines of work aimed at national tourism, will be some of the issues that will be addressed in the General Assembly of the Group that is celebrated this Saturday, October 17 in Úbeda and which will be attended by mayors of the 15 World Heritage Cities.
The Úbeda Assembly will also present the Tourism Operational Plan for 2021, which will be open, flexible and adaptable to the changing health evolution of the issuing markets, and to the indications of both Turespaña and the Strategic Plan underway.
The Group of World Heritage Cities of Spain, which celebrated its 2018th anniversary in 15, aims to act jointly in the conservation, enhancement and tourism promotion of the XNUMX Spanish cities recognized by UNESCO as World Heritage Sites. Humanity: Alcalá de Henares, Ávila, Baeza, Cáceres, Córdoba, Cuenca, Ibiza / Eivissa, Mérida, Salamanca, San Cristóbal de la Laguna, Santiago de Compostela, Segovia, Tarragona, Toledo and Úbeda.
Source: The Day of Segovia