The natural variety of the Community, the culture, the roads to Santiago in the Jacobean year, the VIII Centenary of the Cathedral or the communal revolution will focus the offer on an atypical year due to the pandemic
Castilla y León will be presented at the International Tourism Fair (Fitur), in Ifema, as a starting point after the damage caused by the pandemic and a boost to regional tourism, mainly due to the summer campaign. More, if possible, in a really atypical year due to COVID, in which the 41st edition has been moved to this month of May, specifically from 19 to 23, compared to the usual months of January in which the contest was held.
For this reason, that of the pandemic, the varied tourist offer of the Community will focus on everything related to the outdoors, such as the natural museum that simply represents Castilla y León, in addition to the roads to Santiago in Jacobean year as It is 2021. But events such as the VIII Centenary of the Burgos Cathedral or the commune revolution, which marks 500 years, will also center the attraction of the public.
The Board, for example, has decided this year to concentrate its offer on a stand of only 700 square meters, half the space it occupied in previous calls, where it will unify the commercial and institutional presence to give greater importance to the commercial and business part . The objective, according to the Minister of Culture and Tourism, Javier Ortega, is to exhibit "a continuous and homogeneous space that shows the wealth of each province", as well as the Regional Council of El Bierzo, and that Castilla y León is "a destination unique and varied inland tourism ”.
"We hope that after a particularly hard time for the sector, this edition of Fitur will serve to promote Castilla y León as a safe and quality tourist destination, and relaunch it at the national and international level," said Ortega.
By provinces, the Ávila City Council intends that its presence in Fitur marks the beginning of the city's tourist recovery after a year of pandemic, and for this it intends to show the capital of Avila as “a safe destination” and a “great museum to the fresh air". The main novelties that it will show will be a new tourist card, more activities on the Wall and a strengthening of the presence in social networks, initiatives with which it wants to position itself in terms of tourism at a key moment due to what it means to start again after the break in the sector caused by the coronavirus.
The new tourist strategy of the capital, which has the slogan 'Being in Ávila is to be at home', highlights the advantages of the city as a safe and quiet destination, ideal for “a 'slow' tourism, which encourages you to enjoy with tranquility from the city, with many options.
VIII Centenary of the Cathedral
Burgos will highlight at the Fair its differentiated offer of natural spaces and the VIII Centenary of the Cathedral. The Provincial Council, through the Society for the Development of the province of Burgos (Sodebur), and the City Council of the capital, through Promueve Burgos, participate in the most relevant tourism fair for the tourism sector.
This year is planned as the first experience of safe international mobility, seeking to relaunch tourism in the coming months. For this reason, Burgos will bet with special emphasis on the promotion of open and natural spaces that the province offers adapted for safe outdoor enjoyment, as well as the opportunity provided by the confirmation of the celebration of the activities of the VIII Centenary of the Seo Burgos.
Family and nature tourism, tailor-made
León is committed to family tourism, nature and adventure sports and proposes a custom-designed visit to the province. The Tourism Consortium has selected 23 enclaves that collect the variety and uniqueness of each of its territories and each route a proposal linked to the space.
Under the name 'León Familiarmente' and with the complicity of Tito and his family, a tour is organized through the most emblematic places of the capital and the province that reconciles nature, museums, traditions and gastronomy. The campaign is aimed at adults traveling with children under 12 years of age.
The itinerary drives the tourist to all the cardinal points of the province attracted by the fauna, the transformation of energy and the products of the countryside, the lamps of the mining past, the world of the railroad, the aroma of chocolate or the sound of tradition. , art and culture and that, even, takes you deep into the Leonese Mountain.
The Palencia Provincial Council and the City Council of the capital join forces and attend the event together, under the Palencia Turismo brand, with which they will promote the tourist attractions of the hand of the only navigable section of the French Way to Santiago and the tourism strategy of the capital, as well as the Cristo del Otero and the seventh centenary of the Cathedral.
This joint bet responds to a change in trend, since the exit from the pandemic will allow citizens to value other things as they begin to see the light at the end of the health crisis. It is an essential fair for the recovery of the tourism sector, which is the protagonist of the province's economic activity.
Route of 'iron' in Salamanca
The Salamanca Provincial Council will promote the Camino de Hierro project from the stand of the Board, after its recent opening on April 23. A new hiking route recovered by La Salina thanks to an investment of 1,2 million euros. The 17-kilometer-long route runs through an attractive route along the old railway between La Fregeneda and Barca D'Alva, declared a Site of Cultural Interest, through 10 bridges and 20 tunnels, which allows you to contemplate the striking views of the canyons of the river.
For its part, the Salamanca City Council will promote the '2x1' campaign in hotel nights launched before Easter, with the aim of encouraging inland tourism. Thanks to a grant of 410.932 euros from the municipal coffers, the affiliated establishments can give away the second night to the guests who contract the promotion. Finally, the Consistory will present the activities that concern the week of the Golden Age.
Jubilee Year Henarense
The Segovia Provincial Council will have the Henarense Jubilee Year as its main course, which will begin in August with the opening of the Holy Door of the Sanctuary of the Virgen del Henar in Cuéllar. The president of the provincial institution, Miguel Ángel de Vicente, assured that "it will be very important for the economic reactivation of our economy."
In addition to the involvement of the Territorial Action teams and the Culture Area, from the Tourism Organization, Prodestur, they will support the work of promotion and dissemination with "all the digital and communication tools," summarized de Vicente.
In addition, at the Prodestur stand, professionals and visitors will see the projection of the videos of the promotional campaign 'Reivéntate. Come to Segovia. ' There will be traditional brochures but all the tourist information of the province of Segovia will be offered through QR codes.
The Tourism Area of the Segovia City Council is also committed to downloading through dynamic QR the most outstanding proposals that the capital presents this edition, such as the new blog 'Art and Tourism Spaces of Segovia' and information on the celebration of the III Accessible Festival "Globos de Segovia" to be held from July 16 to 18, 2021.
The capital will be with tourist news at the stand of the Junta de Castilla y León and at the stand of the Network of Jewish Quarters of Spain, as well as in the presentations of the Group of World Heritage Cities of Spain, Turespaña and Paradores.
Soria, safe destination
The Provincial Council plans to promote 'Soria as a safe destination' through its natural spaces and its large wooded area. The institution will participate in the Fair through the stand of the Board, whose star product, he recalled, is the Camino de Santiago. "As there are not many references to Jacobean routes in Soria, we joined the initiative with the promotion of the well-known Camino de la Lana, which was the one historically used by the Sorians and Aragonese to get to Santiago," he said.
The institution meant that Soria intends to show its rich natural heritage and the amount of activities that can be carried out such as mountain biking routes, hiking, among others. "Soria is a safe destination to travel and we want to show the rich gastronomy of the province and its heritage legacy," added the Provincial Council.
Enogastronomy of Valladolid
The Valladolid offer in Fitur will have as protagonists the enogastronomy, as well as a calendar of events that will be known in a presentation that will take place on Thursday at the stand of the Board in charge of the City Council.
The theme of the Diputación, for its part, will revolve around 'Los Caminos a Santiago, Jacobeo 2021, since Castilla y León is crossed by a total of 15 routes, three of them through Valladolid: Camino de Madrid, del Levante and from the Southeast. It will also be committed to disseminating and promoting knowledge of the V Centenary of the commune revolution in Fitur, where an edition of a tourist guide of routes linked to this event will be promoted, which includes three different itineraries to discover the places where community members and royalists decided their strategic movements, in addition to historical contributions on the causes of the movement, the main landmarks and community scenarios and its protagonists.
In addition, on Wednesday May 19, at 11 am, within the framework of Fitur, an agreement will be signed between the Provincial Council and Renfe to start up the Wine Train and the Castilla Canal Train again.
Zamora by bike
The Zamora City Council and the Provincial Council intensify their presence in Fitur with sustainable tourism as the main course, with the presentation of bicycle tourism routes with content and interest, the offer of a province with wide possibilities for holding congresses and a website and an application focused on the Douro River, in addition to the Little Opera Festival.
The Tourist Board presents 'Cycling in Zamora', it proposes up to 46 routes through all the Zamora regions, with itineraries that allow you to discover the territory in an attractive and simple way on a platform such as Wikiloc. 40 routes correspond to the project and to them are added six from the City Council and another nine from the alfoz.
Source: The Day of Segovia