The Minister of Culture and Tourism, Javier Ortega, chaired the plenary session of the Autonomous Tourism Council today, accompanied by the general director of Tourism, Estrella Torrecilla. Within the framework of this session, Ortega has advanced that the Ministry is preparing the Action Plan for the reactivation of the tourism sector in Castilla y León 2021-2023, which will have the collaboration of the tourism sector to jointly define the lines of work and the measures to address the current tourism situation in the Community. In this way, it has been agreed to set up working groups with the different subsectors to advance in the development of this plan, with the intention that it could be presented next May, once agreed with the entire sector.
The counselor stressed that among the fundamental objectives is to reorient and adapt the tourism strategy of Castilla y León to the new context to respond to the challenges posed by the tourism market in the short and medium term. In this sense, he assured that the crisis “has brutally affected companies and freelancers in the sector and therefore it is essential to establish a joint reactivation strategy, with a participatory methodology between the private sector and the different administrations, so we will have the ideas, proposals, suggestions and contributions from all the tourism subsectors of our Community in order, together, to be able to design and implement the reactivation plan that best suits our territory. A plan in which we all have to be generous and think about the general good over the particular good ”.
During the last months, the Ministry, in collaboration with TURESPAÑA and the UNWTO, has worked on an analysis of the evolution of tourism at an international, national and regional scale and on a study of trends and recovery scenarios, which will serve as a basis for the design of measures that will make up the Action Plan that is being configured around 4 axes. The support and improvement of the competitiveness of the tourism sector is sought; encourage the stimulation of demand and attractiveness of the destination; the promotion, communication and support to the commercialization and, finally, the governance and sustainable management of the destination.
The Board currently has the 2019-2023 Strategic Tourism Plan, but, even though it is in force, the crisis situation derived from COVID-19 makes it necessary to review, update and adapt it to the global economic and tourism situation. lives today. In the current circumstances, the counselor has indicated that it is not a question of seeking new objectives of the legislature in the field of tourism, “but of knowing how to evolve, be resilient and adapt to different and unexpected situations. Our 2019 legislature goals were based on certainties, we had a foundation to work from. The situation of uncertainty in the short and medium term that now faces us prevents us from having that basis on which to make an objective approach ”. For all this, he has insisted on the need to count on the collaboration and contributions of all the subsectors to explore which will be the ways of reactivation, “since this is more necessary than ever and right now it is essential for Castilla y León reduce the disappearance of our tourism companies and keep the tourist's attention to our destination alive ”.
European Vaccination Passport
On the other hand, during the meeting the situation of the European Vaccination Passport was discussed. In this regard, the counselor has assured that for Castilla y León, a Community that lives mainly from national tourism, it is essential that the vaccination passport can be used for tourist movements within the country. In this sense, he has pointed out that the possibility of establishing tourist corridors among the autonomous communities that have a significant level of immunity of their citizens could be studied, having vaccinated a large percentage of the population.